Elevate Missouri

Elevate is a manufacturer and distributor of cannabis products based in the state of Missouri. Their product line is lifestyle-focused, offering many options tied to specific objectives or benefits, though none of the items they sell make specific health claims. They are anecdotally associated with various results linked to common lifestyle objectives within the cannabis industry.

Overview

Elevate has been in operation since 2021. It originated in the Kansas City area and began as a growing facility. In the years since, it has expanded throughout Missouri and into other regions of the country. Their products have won awards and gained consistent recognition as a quality leader in the world of legal cannabis. Some of their most notable distinctions have come from the Missouri Growers’ Cup. Products that have achieved award distinctions include the Gary Poppins Flower and the Grapefruit Durban Pre-Roll. In Missouri, their stores are branded as Key Cannabis. As they continue to grow their brand, they have recently expanded their cultivation site.

History

Elevate claims more than 80 years of combined cannabis industry experience among the members of its team. While the company’s origins are more recent—it was founded in 2021 in the Kansas City area—it has since expanded into adjacent markets. Today, Elevate operates throughout the state of Missouri, with products also available in Arizona and Illinois. The company is currently in the process of developing a new product. Its stated mission is to take cannabis to new heights through scientific innovation. In addition to its product line, Elevate maintains a strong community focus. The company regularly participates in local outreach projects that create genuine connections and positive change, contributing to animal shelter fundraisers, clothing drives, food drives, and other charitable events.

Elevate’s CEO, Chuck Cuda, also founded the Opes Charitable Foundation, which has donated more than $1 million to the Leukemia and Lymphoma Society. The foundation’s mission is to support individuals and families affected by health-related challenges through funding research, providing advocacy, and supporting patient programs. One of its flagship events, the Green Tie Gala, is an elegant annual fundraiser that includes cocktail hours, a silent auction, dinner, a live auction, and more—all aimed at raising money for children facing blood cancer.

Sales Performance and Market Presence

Their sales figures since inception have been very strong. In the state of Missouri, they command 3.2% of the total market share and have sold more than 1 million units in the first three quarters of 2025, generating a combined total of $37.1 million in revenue in the state.

Their sales revenue has declined slightly year over year, in line with an overall trend in the cannabis industry, which has seen prices lowered due to product saturation and competition from the illicit cannabis market.

This fact notwithstanding, Elevate Missouri has developed a strong presence in multiple states.

Elevate continues to attract customers largely thanks to its reputation for excellence, though its total market command of the nationwide legal cannabis industry is just 0.3%. The company continues to grow and expand into new markets.

Pre-Roll Leaderboard

Elevate Cannabis featured prominently on a nationwide pre-roll leaderboard published at the beginning of 2025. Their inclusion on the list reflected their performance during the 2024 calendar year, when they sold 1.1 million units across 74 pre-roll product lines.

With an average price just under $10 and a reported 43% profit margin on $11.4 million in sales revenue, Elevate established itself not only as a leading brand within Missouri but also as a company capable of asserting its presence on the national stage.

Peak

Peak is the brand’s premium product line, designed by head, the head of cultivation, Ian Peak. It features Elevate Cannabis’s black label products.

All Peak products are designed in small batches and are noted for both their unique characteristics and eye-catching physical properties.

Elevate

Elevate represents the bulk of the brand’s product line. Everything from flower and pre-rolls to oil and disposable vapes is available through the Elevate product line.

Rooted

Rooted is the budget-friendly label. All of the Rooted products are available in 3.5 or 14 gram quantities and are ideal for bulk buyers who simply want good product at a reasonable price.

Products

Elevate features three core product categories: flower, edibles, and extracts. All products are managed entirely in-house—from cultivation to packaging and distribution—ensuring consistent quality at every stage.

Flower

Their flower is available both in bulk and in pre-roll form. Within the pre-roll category, Elevate offers several options: Shortes, which are discreet, low-profile joints described by the brand as “short in stature but not in quality”; Pins, which are simple, traditionally rolled joints sold in packs of two or ten; and Cones, their larger one-gram pre-rolls.

At Key Cannabis, budtenders specialize in helping customers find the Elevate flower that best matches their preferences.

Edibles

Like many gummy manufacturers, Elevate creates edibles tailored for specific effects and experiences.

Their Sativa line is designed for those seeking energy and focus, while the Hybrid line supports balance and flow. For relaxation and rest, their Indica line is formulated with calming properties in mind.

Most Elevate gummies are available in varying quantities and potency levels—5mg, 25mg, or 50mg per piece. They also offer what they call a “Hella Dose”: a 100mg gummy presented as a single, large, shareable slice.

Extracts

Extracts are a high-potency option available both in pre-filled cartridges and in cured form. Concentrates are fresh, potent, and focused on producing specific results for targeted audiences.

For example, the Botanical Terp cartridges are marketed around fruity freshness, optimal for people looking for a smooth, soothing experience.

Strains

Across its three brands, Elevate offers a wide variety of strains. The core Elevate label features a diverse range that includes options like Black Maple, Cake Crasher, Cereal Milk, Cherry Diesel, Garlic Breath, and more.

The Rooted line simplifies things but still provides enjoyable buds such as First Lady, Jasmine Tie, Ozark Hash, Mimosa, and Safety Meeting.

Finally, Peak showcases a smaller collection of only nine strains, all rare and unique. These include Buff Cherry, Greased Lightning, Sour G, and others.

Many of the Peak buds are known for their visually striking appearance and relative obscurity—which is to say, you probably won’t find them anywhere else.

Frequently Asked Questions

When was Elevate Cannabis founded?

Established in 2021 in the Kansas City area, Elevate has grown to be one of the leading cannabis companies in the state of Missouri. Though relatively young as a brand, Elevate is led through experience.

The team behind the company has a combined eighty years of industry experience. It’s through this that they’ve managed to establish such a swift reputation for unmatched quality.

Where are Elevate Cannabis products available?

Though based out of Missouri, Elevate has quickly developed a presence in several states, including Arizona and Illinois.

What brands does Elevate operate under?

Elevate Cannabis manages three distinct brands. Each caters to a particular type of consumer:

• Peak: Peak products are all premium. The strains are all rare, and developed in small, quality-focused quantities.  Highly potent and always visually appealing the Peak line represents the very best of what Elevate has to offer.
• Elevate: The primary product line. Elevate products are available as pre-rolls, edibles, and vapes. All Elevate products are quality-focused but also optimized for the wide needs of a broad consumer base.
• Rooted: A budget-conscious option. Quantities are bulk focused and available in 3.5g and 14g increments.

What types of products does Elevate offer?

Like many cannabis brands, Elevate offers a diverse and nuanced product line. Options include flower. Edibles. Extracts. Prerolls. Their prerolls are broken into three different categories.

Shortes are small in stature and designed for discreet, short smoking sessions. Pins are normal size and available in packages ranging between two and ten units.

Cones are their largest prerolls. They contain one gram of flower each.

Who leads cultivation at Elevate?

Ian Peak, whose name is the inspiration for the Peak line of products, is the head of cultivation. He brings years of experience to his role and is paramount in ensuring that Elevate’s commitment to quality is upheld.

What is the “Hella Dose” gummy?

The Hella Dose is a large and very potent 100mg gummy. For context, most standard gummies are 5-10 mg in size. For that reason, the Hella Dose is not a beginner-friendly product, nor should it necessarily be consumed in one sitting by a single individual. It’s shareable in size, and is even broken into wedges for easier distribution.