Rove

Rove

Industry	Cannabis
Founded	2015, California
Products	Vapor Pens, Pre-Rolls, Flowers, and Concentrates
Areas served	California, Michigan, New York, Illinois, Nevada, Washington, and Arizona
Website	rovebrand.com

Rove (stylized as ROVE) is an American-based cannabis company that was started in 2016 and focuses on the production of high-quality vaporizers, cartridges, and infused pre-rolls. Rove, which is based in Costa Mesa, California, is known to manufacture quality cannabis products characterized by honesty, simplicity, and transparency. The firm covers most of the states in the United States, and it has grown to be one of the fastest-growing premium cannabis brands in the country.

Overview

Rove has been founded at the junction point between art and science, and includes a team of cannabis industry veterans with long experience in the fields of cultivation, extraction, and laboratory science. The mission of the company is to offer people great-tasting vape cartridges and trustworthy vaporizer products without any concealed information regarding ingredients and testing outcomes. 

The brand creates a distinct difference in its proprietary CO2 extraction process to create solventless cannabis oil that contains no cutting agents or harsh chemicals. Rove does not outsource any part of production, which means that all products are produced with regard to the same quality and strength. The company was the first to implement the application of QR code authentication technology to the cannabis industry, which enabled consumers to check the authenticity of the products and provide detailed information about cannabinoid and terpene content using a mobile application. Rove products are present in 16 American markets as of 2025, among them California, Nevada, Arizona, Oklahoma, Michigan, Missouri, Massachusetts, New York, Rhode Island, Ohio, Illinois, Mississippi, New Jersey, Washington, and Maryland. The company has won a lot of awards, including first place in the High Times Cannabis Cup, Emerald Cup, and Las Vegas Cannabis Awards. Cannabis Business Times also included Rove among the Best Cannabis Companies to Work For in 2025.

History

Rove was started in 2015 by industry fanatics who saw the increased popularity of the cannabis market in vape pens and cartridges. The founders, according to the history of the company, were already operational in other sectors of the marijuana industry and came to the independent conclusion that the market needed “better products with increased transparency of operation in the marketplace. They soon united their efforts to pool their organizational knowledge in growing, extracting, and lab science to develop a high-quality cannabis brand. 

The company was officially established in 2016 by the co-founders, Jo Jacobson and Paul Jacobson. Jo Jacobson, a graduate from California State University, Long Beach, has a Bachelor of Arts in Sociology. In February 2016, Paul Jacobson, a former Del Mar Financial and Edgewater Capital Management executive, took the CEO role of Rove.

In 2016, the founders of Rove realized that to succeed in the new cannabis business, a greater level of self-sufficiency was needed to succeed in the long term. Rove developed its own manufacturing plant in Costa Mesa, California, designed distinct packaging, created an entirely redundant supply chain, and developed proprietary product formulations with his focus on strategy. This DIY attitude has been very beneficial to the firm, even when it was growing and changing at a fast pace. 

By 2021, Rove was able to sell more than $40 million in annual sales revenue and became the best-selling vape brand in the state of Nevada. The firm did not stop its expansion plan and ventured into the Massachusetts cannabis market in November 2021. With Massachusetts being its first market on the East Coast, the launch of Rove in Massachusetts signaled its industrialization in the region, with the goods being produced locally by the Massachusetts residents via licensing partner Cloud Creamery.

In 2023, Rove released its game-changer Live Resin Diamond Vaporizer, a product with a proprietary mix of 99% pure THCA melted diamonds blended with live resin full-spectrum oil. The reloadable system was a breakthrough in vaporizer technology and environmental sustainability because the reloadable system decreased the amount of disposable waste, although the quality was still high. In 2025, the company fastened its growth, and Rove entered the market of Washington state and Maryland. Rove entered the Maryland market in June 2025 and established itself in its 15th U.S. market, with the brand ranking in the top five in combined vape and pre-roll revenue on the East Coast.

Products and Services

Rove will have a wide selection of cannabis vape items to meet the needs of different consumers with different tastes and usage behaviors. The product range of the brand is divided into various and distinct sets that meet certain market segments and the requirements of the users.

Vaporizers and Cartridges

The flagship product line of Rove is high-quality vaporizer cartridges that are convenient, strong, and tasty. Each of the cartridges is produced with 100% organically grown cannabis and includes natural cannabis-derived terpenes instead of botanical or synthetic additives. The company has a variety of product lines that can suit the needs of various consumers with respect to preferences and prices. 

Diamond Series will be the most upscale product of Rove, including Live Resin Diamond Vapes using an optimal blend of 99% pure THCA melted diamonds and live resin full-spectrum oil. The gradual separation process is used to extract the diamonds in fresh frozen flowers into large faceted diamond-like crystals. Those crystals are then melted and liquefied gradually to form the most potent vaporizers available in the market, whose THC content is often above 90. Common varieties of Diamond Series are Skywalker OG, Northern Lights, Watermelon Burst, Maui Waui, and Strawberry Cough. 

Premier Series promotes the interest of Rove in the exotic genetics and latest extraction techniques. In this line, there are three different types of concentrates, namely Solventless Ice Hash Live Rosin, a concentrate with no additives, a fresh frozen flower concentrate named Live Resin, and Cured Resin, a concentrate made with cured flower, and an 85%+ THC content. The Premier Series focuses on exotic strains in the world with hand selection, producing a small run that is only available in the holographic packaging. 

Classics Series represents the easiest and cheapest vape cartridge offered by Rove that does not compromise the quality of the brand. This range of cartridges contains oil that is distilled in the presence of natural cannabis terpenes and has the same strength of 85-95% of THC. Classics line comprises popular strains like Kush, Dream, Sour Jack, Sherbet, Bellini, Punch, Waui, and Ape. All the cartridges have the construction of high-quality stainless steel and Pyrex with a dual coil atomizer to ensure high performance. 

The CBD Ratio Products are therapeutic formulations of balanced mixtures of THC and CBD that are consumed by individuals who want to experience the therapeutic effects of cannabis without going through strong psychoactive experiences. These products offer specific relief using well-formulated cannabinoid ratios and specific wellness use. 

Infused Pre-Rolls

Ice Packs were introduced by Rove in 2025, and are being promoted as the first triple-infused pre-rolls in the world. These new products are made of flowers of high quality filled with THCA diamonds and solventless ice hash rosin, carefully rolled and then covered with another layer of ice hash. Ice Packs are the new generation of infused pre-roll products that provide a highly smooth smoking experience that is over 50% THC potent. 

The triple infusion process will start with quality flower that is fully loaded with THCA diamonds so that each puff provides a very strong dose of cannabinoids. It is then mixed with solventless ice hash rosin to retain natural terpenes and cannabinoids to smoke it richly and flavourfully. Once rolled, every pre-roll is coated with a finish of ice hash to make it even more potent and tasting. This painstaking production process makes a product powerful and smooth, and does not complicate the traditional issues of rough pre-roll experiences.

Concentrates

THC Diamonds

Rove prepares the THC diamond concentrates as a result of a slow separation procedure using fresh frozen flower material. It involves forming solidified THC crystals in high-terpene extract sauce with potencies that usually go beyond 90% total cannabinoids. The diamonds can be used to dab, vape, or in flower bowls.

Live Resin Products

Fresh frozen cannabis plants are converted into live resin concentrates, which removes volatile terpenes, which would otherwise be lost during the traditional drying and curing processes. Live resin products by Rove feature the true aromatic characteristics of each strain, which offer greater flavor experiences than cured resin substitutes.

Market Metrics and Headset Data Analysis

According to Headset.io, by 2025, Rove had annual sales of its products in calendar year 2025 in the different states of the USA of approximately $154.3 million, with a good market share of all cannabis commodities sold, especially in the Vapor Pens category, which ranked #2 in Nevada.

Top 5 SKUs by sales:

FAQs

Where can I purchase Rove products? 

Rove products are available at licensed dispensaries in 16 states, including California, Nevada, Arizona, Michigan, Missouri, Massachusetts, New York, New Jersey, Ohio, Illinois, Rhode Island, Mississippi, Oklahoma, Washington, and Maryland. Use the store locator to find authorized retailers near you.​ 

How can I verify if my Rove product is authentic? 

Validate authenticity using the LucidID mobile app or visit lucidgreen.io to view lab test results. California-compliant Rove products always include THC percentage stickers and detailed cannabinoid information.​ 

What makes Rove cartridges different from other brands? 

Rove uses a solventless CO2 extraction process that only uses heat and pressure to refine oil. The result is a cleaner oil with no solvents or cutting agents. In addition to terpenes derived from cannabis, all products undergo rigorous third-party testing for potency and purity.​ 

How long does a Rove cartridge last? 

An average 1-gram Rove cartridge lasts about 150 seconds. A typical user taking 1-3 seconds pulls every day will experience a life span of 2-8 weeks based on the frequency of their use and inhalation duration. The shelf life of cartridges is extended if they are stored in cool, dark places away from heat and humidity.​

Are Rove products safe? 

The Rove products are comprehensively tested for pesticides, heavy metals, residual solvents, and microbial contaminants using third-party laboratories. The company’s solventless extraction process and organic cultivation practice ensure that the products are free from harmful additives. To ensure authentic and tested products, only purchase from licensed dispensaries.