Ozone Cannabis: AWH-Owned Premium Cannabis Brand Overview

Ozone

Industry	Cannabis
Parent Company	Ascend Wellness Holdings
Products	Vapor Pens, Pre-Rolls, Flowers, Edibles, Beverages, and Concentrates
Areas served	Illinois, Michigan, Massachusetts, Ohio, and Washington
Website	liveozone.com

Ozone is a high-quality cannabis brand that is owned by Ascend Wellness Holdings (AWH), a vertically integrated multi-state cannabis enterprise. Ozone’s mission is to provide everyday consumers with high-quality, approachable cannabis products, including flower, pre-rolls, vapes, concentrates, and edibles. The brand focuses on sustainability, flavor profiles, and both first-time and experienced users, positioning itself as a lifestyle in legal cannabis markets throughout the United States.

Overview

Ozone serves as AWH’s primary consumer-facing brand, emphasizing a deliberate balance between premium quality and market accessibility. It is also designed to be the go-to for both the sophisticated and the canna-curious. As part of AWH’s vertically integrated supply chain, the brand adheres to rigorous quality control from the first stage of cultivation to final retail distribution. As a result, Ozone consistently delivers high-quality, reliable products. 

Ozone’s wide range of products is based on the features of pheno-hunted flower, high-potency extracts, and the successful line of accurately dosed gummies. Particularly in commerce, Ozone is a leader in the MSO environment, recording high sales volumes and ranking among the brands in key regulated markets, such as Illinois. Strategically, Ozone is differentiated as the higher tier in the AWH portfolio structure. This placement is such that the brand offers quality products that, in most cases, have high THC levels and are priced above the value lines. Yet, it has a competitive advantage over the ultra-premium or luxury market segments. 

The market presence is supported by the brand on a partnership basis and the new product lines, including the effects-forward edibles combining THC with some other minor cannabinoids like CBG and CBN. In sum, Ozone represents a combination of high quality and daily accessibility. It can be considered as one of the standard dispensary items for users who want to experience high-quality and accessibility of cannabis without the exclusivity.

History

Ozone is a subsidiary of Ascend Wellness Holdings that was established in 2018 by Abner Kurtin, a visionary entrepreneur with a history of strategic investments and the purchase of prime locations in emerging markets. Kurtin’s focus on the acquisition of the best retail and cultivation locations provided the foundation of the rapid growth of AWH as an MSO. The early goal of AWH was to establish a vertically integrated model, which would allow it to control the supply chain through the seed-to-sale process, guarantee quality and efficiency.

One of the initial in-house brands of AWH was Ozone, which was announced to be launched in October 2019 in the Michigan and Illinois markets. This was the time when the legalization wave was booming, and Ozone was placed as a high-quality and affordable alternative as the demand among consumers was increasing. The brand was informed by the concept of establishing cannabis products that can appeal to normal ways of living based on cultural aspects such as music and relaxation that resonated with the original brand ideas of AWH, such as Simply Herb and Common Goods.

In a larger initiative to enter wholesale and retail, AWH increased distribution of Ozone in Illinois by February 2021 by launching innovative product lines such as premium flower and concentrates. This action came alongside the public listing of AWH on the Canadian Securities Exchange (CSE) in May 2021 to raise funds to expand further. In October 2021, AWH strengthened its operations through the acquisition of cultivation in Ohio, which would allow Ozone to enter the market there and increase vertical integration.

During the initial years of operation, Ascend Wellness has raised $55 million and followed it up by raising $30 million, which is expected to occur once the company experiences liquidity and ultimately goes public. The company was operating on a deep-not-wide strategy, deliberately choosing the limited license and recreational markets, and was striving to become a top-three or top-five in all its states.

Ascend Wellness Holdings has also introduced a professional-led organization, shifting its management team that was led by one of its founders in May 2023 when John Hartmann was named as the Chief Executive Officer. Nevertheless, the change of leaders did not cease, and the company has been experiencing a number of organizational restructurings to streamline operations with long-term strategic objectives.

Ozone has developed a large number of consumers in various states through strategic market expansion and product portfolio. The competitive nature of the brand in such states, such as Illinois, Massachusetts, and New Jersey, shows that the brand can effectively compete in a variety of regulations and consumer environments. The legal cannabis market is still young, and Ozone is one of the major players with the ability to maintain its position by the quality of its products and brand building.

Products and Services

Ozone offers a wide range of cannabis products, which are classified as flower, pre-rolls, concentrates, vapes, and edibles. All categories focus on a high-quality product, sustainable sourcing, and consumer-oriented innovation. Its services go beyond the retail distribution to wholesale distribution of the brand to be available in partner dispensaries and available learning tools through the AWH platforms to instruct users about the effects of strains and their use.

Flower and Pre-Rolls

The choice of flowers is the basis of the product line of Ozone, with phenotype-hunted cannabis strains grown with accuracy and attention. The brand has a selective line of high-quality strains all chosen due to their constant potency, unique terpene profiles, and the predictability of their effects.

The products that are produced using ozone flower come in various forms to suit consumers. Classic whole flower buds are packed according to different sizes, and popcorn and shake types are cheaper and do not lose their quality. The same genetic profiles and the same potency as full-size buds are preserved in these low-cost alternatives, which allows the high-quality Ozone genetics to be made more affordable to price-conscious customers.

Ozone pre-rolls are an easy form of consumption, with the pre-rolls being packaged in ones, twos, threes, or fives per package. The pre-rolls are filled very clean and tucked by hand to have the pre-rolls burn smoothly and evenly during the smoking session. Pre-rolls come in different strain options with the THC content being generally between about 20-34% which delivers strong effects in accordance with the Ozone quality requirements. 

Disposables and Vape Cartridges

The product of vaporization of ozone is divided into refillable cartridges and disposable products, which will suit both the eco-friendly consumer and those who enjoy convenience. The vape cartridge assortment of the brand includes standard 510-thread cartridges, 0.5-gram and 1-gram, that are based on the distillate formulations, having a typical concentration of THC that varies between 80-88%. High-end products are available, such as live resin cartridges that preserve the entire range of cannabinoids and terpenes by using sub-zero extraction methods to provide relatively complex flavor profiles and effects in contrast to more basic distillate formulations.

Disposable vape pens are also produced by Ozone under such variations as the ultraportable Boma Microvape that can be used discreetly, Onyx disposables that give smokers a traditional vaping experience, and the so-called Secret Agent design that is designed to create minimal odor for the user.

Solventless Vapes and Concentrates

Ozone Solventless will reflect the brand’s promise of clean extraction processes without any additives. These vapes and concentrates have been made using fresh-frozen flower only, with a careful small-batch process of ice water washing so that they can maintain the full-spectrum essence without solvents or additives. Each batch is hand washed and sifted in order to achieve the highest quality and safety levels. The out-of-ice and water solventless oil is the result, and its pureness in oil provides the true, natural taste profiles with no leftover acidic compounds or additives, turning them into the perfect product for connoisseurs and consumers with safety concerns.

Edibles

The gummies and chews by Ozone are delicious and result-oriented:

• Red, White, and Berry Gummies (100mg, 10pk): Balanced THC Berry flavors.
• Melon Soft Chews (20 servings): Sugary, low-dose varieties.
• Assorted Berry Gummies: Multipurpose in microdosing.
• Espresso Martini Moon Shot Drink (100mg): An infused drink to enhance faster effects.

The minor cannabinoids are used as targeted effects in edibles, e.g., as a relaxation or an energy source.

Ozone Reserve

Ozone Reserve is a high-quality cannabis product line of Ascend Wellness that will be at the top of the tiered brand strategy of the company. The reserve products have premium standards of quality, improved cannabinoid and terpene profiles, as well as unique strain selections that are not found in the regular Ozone line. Premium flower, infused pre-rolls with concentrate coatings, live resin cartridges, and high-end concentrates are all items that are offered in the reserve line and cater to more serious users of cannabis who wish to spend money on high-end finished products.

Specialized Formats

In addition to conventional flower and extract products, Ozone provides new forms of consumption that allow for improving the user experience. Pre-filled glass chillums are another such innovation – pre-filled glass with cannabis, which provides convenient, portable consumption without the use of rolling papers and which reduces inhalation of harsh products of combustion. These chillums are valuable to the health-conscious consumers who want to minimize the lung effects of paper smoking.

Testing and Quality Assurance 

Ozone product is thoroughly checked in terms of its quality and tested in independent laboratories to confirm the cannabinoid content, the terpene compositions, and the safety of the microbes. The testing of products also determines that the products are devoid of residual solvents, pesticides, and other pathogenic organisms, and gives the consumer confidence regarding the safety of the products and the accuracy of the labeling of the cannabinoid content. This transparency and testing promise is what makes Ozone unique in the competitive cannabis marketplace and earns the consumer confidence in the brand.

Market Metrics and Headset Data Analysis

According to Headset.io, by 2025, Ozone had annual sales of its products in calendar year 2025 in the different states of the USA of approximately $74.4 million, with a good market share of all cannabis commodities sold, especially in the Flowers category, which ranked #6 in Illinois with sales of $55.0 million.

Top 5 SKUs by sales:

FAQs

Where Can I Buy Ozone Products? 

Ozone products can be found in licensed dispensaries in Washington, Illinois, and Michigan. Also, use the Store Locator to find the most convenient locations near you.

Do I Need a Medical Card to Purchase Your Products? 

No medical card needed! Ozone products are available for adult-use customers age 21+ in all the states where they operate. Just bring a valid government-issued ID.

Are Ozone Products Available for Delivery? 

In some areas, yes. Delivery depends on state and local regulations. We recommend checking with your local dispensary or using the Ozone Store Locator to see if delivery is available in your region.

Are Ozone products tested for safety and potency? 

Yes. All Ozone products undergo rigorous third-party testing to meet or exceed state safety standards for potency, purity, and contaminants.