California’s Best: Top 15 Best-Selling Vape Pens and Brands
The cannabis market in California is the biggest in the U.S., and vapes represent an important subdivision due to their ability to be used discreetly and the immediate effect. Industry analytics show that in 2025, vapor pens will experience a strong growth due to the growing popularity of distillates and live resins among consumers compared to classic flower. Hybrid strains are usually used in best-sellers to have balanced highs, and the prices are usually between $17-45 per gram to attract both low-income and high-end buyers. Such aspects as the level of THC (80 and higher in most cases), the authenticity of the flavor, and compatibility with the device are important. Nevertheless, the question of the safety of vaping remains open- controlled brands can reduce it with the help of strict tests, yet users must focus on the products that are tested in laboratories to prevent the risks of illicit markets.
Market information also shows that STIIIZY has a solid ground; in certain reports, it secured nine of the top ten positions, but competitors such as Heavy Hitters and Raw Garden offer a competitive niche with particular products. Sustainability has become a popular trend, and pesticide-free and organic products are gaining popularity.
Why California is the Leader of Vape Pens?
The culture of cannabis is very rich in California, and the long history of excellence in cultivation dates back decades. The strict testing criteria, experimental methods of extracting raw materials, and the competitive market environment have compelled the brands to continually set the standards of quality, strength, and taste higher. Solveless live rosin to high-potency distillate cartridge, the vape pen selections of California are the future of cannabis.
Notable Vape Pens: Different Package Sizes Sales in California
Normalized Primary Trait Sales Ranking (Jan–Oct 2025)
| Rank | Normalized Primary Trait | Total Sales | Total Units | Average Item Price | Average EQ Price |
|---|---|---|---|---|---|
| 1 | 1g | $837,777,683 | 36,719,955 | $22.82 | $22.82 |
| 2 | 0.5g | $36,239,225 | 2,381,501 | $15.22 | $30.43 |
| 3 | Other | $26,123,468 | 1,228,843 | $21.26 | $17.21 |
| 4 | 2g | $5,615,292 | 243,592 | $23.05 | $11.53 |
| 5 | 1.2g | $1,918,365 | 66,851 | $28.70 | $23.91 |
| 6 | 0.95g | $654,965 | 31,931 | $20.51 | $21.59 |
| 7 | 0.3g | $654,042 | 24,179 | $27.05 | $90.15 |
| 8 | 0.35g | $197,231 | 7,396 | $26.67 | $76.16 |
| 9 | 0.25g | $187,412 | 8,046 | $23.29 | $93.16 |
| 10 | 0.85g | $65,094 | 2,732 | $23.82 | $28.02 |
| 11 | 1.5g | $38,830 | 1,005 | $38.66 | $25.76 |
| 12 | 0.8g | $33,578 | 759 | $44.24 | $55.26 |
California’s Best: Top 15 Best-Selling Vape Pens
The market of vape pens in California was quite impressive, as some brands occupied nine out of the ten leading positions in selling in the state. This superiority can be seen as not only brand loyalty but also as a continuous quality that makes the consumers come back. We are going to examine the fifteen most popular brands of vape pens that are selling well, defining the mark of superiority in the California cannabis market.
Top Selling Vape Products (Jan–Oct 2025)
| Rank | Brand Name | Segment | Product Name | Total Sales Current | Total Units Current | Average Item Price |
|---|---|---|---|---|---|---|
| 1 | STIIIZY | Cartridge | Blue Dream Distillate STIIIZY Pod (1g) | $6,081,927 | 326,790 | $31.13 |
| 2 | STIIIZY | Cartridge | Skywalker OG CDT Distillate STIIIZY Pod (1g) | $4,234,186 | 226,660 | $30.81 |
| 3 | STIIIZY | Cartridge | Magic Melon BDT Distillate STIIIZY Pod (1g) | $4,036,007 | 220,375 | $18.44 |
| 4 | STIIIZY | Cartridge | Blue Burst BDT Distillate STIIIZY Pod (1g) | $4,029,215 | 218,507 | $30.53 |
| 5 | STIIIZY | Cartridge | Watermelon Zkittlez Botanically Derived Terpenes Distillate STIIIZY Pod (1g) | $3,955,149 | 209,955 | $30.58 |
| 6 | STIIIZY | Cartridge | Pineapple Express Botanically Derived Terpenes Distillate STIIIZY Pod (1g) | $3,908,305 | 208,685 | $31.77 |
| 7 | Plug Play | Cartridge | Exotics – Watermelon Sorbet Distillate Plug (1g) | $3,898,099 | 126,530 | $30.84 |
| 8 | STIIIZY | Cartridge | Super Lemon Haze Distillate STIIIZY Pod (1g) | $3,700,314 | 195,270 | $22.82 |
| 9 | STIIIZY | Cartridge | Strawberry Cough Distillate STIIIZY Pod (2g) | $3,571,005 | 193,337 | $32.00 |
| 10 | STIIIZY | Cartridge | OG Kush BDT Distillate STIIIZY Pod (1g) | $3,533,059 | 192,409 | $29.68 |
| 11 | Gramlin | All-in-one Disposable | Watermelon Lemonade Distillate Disposable (1g) | $3,274,505 | 158,706 | $22.14 |
| 12 | STIIIZY | Cartridge | White Raspberry BDT Distillate STIIIZY Pod (1g) | $3,203,025 | 173,296 | $28.80 |
| 13 | Gramlin | All-in-one Disposable | Blueberry Waffles Distillate Disposable (1g) | $3,179,872 | 155,524 | $21.81 |
| 14 | STIIIZY | Cartridge | Original – Pink Acai CDT Distillate STIIIZY Pod (1g) | $3,143,895 | 173,133 | $22.87 |
| 15 | Gramlin | All-in-one Disposable | Pineapple Express Distillate Disposable (1g) | $3,127,089 | 148,946 | $22.39 |
The data reveals a market in maturation, where consumers increasingly gravitate toward established brands with proven track records for quality and safety. Recent statistics indicate that 7.3% of California adults use vaping products, demonstrating the widespread adoption of these products across the state. This comprehensive guide examines the current market leaders, best-selling products, and emerging trends that define California’s vape landscape in 2025, providing both consumers and industry professionals with valuable insights into the products dominating dispensary shelves.
California’s Best: Top 15 Best-Selling Vape Brands
The state of California has been the center of innovation in cannabis since time immemorial, and no other area is more pronounced than the very promising market of vape pens produced in the state. As the legal cannabis sector brings in billions of dollars every year and vape pens comprise between 25-30% of all sales in California, the California consumer can enjoy an incredibly wide and high-quality selection of vape products anywhere in the world.
Being an old-fashioned connoisseur or a recent novice in vaping cannabis, here are the best 15 top brands of California that got remarkable sales from Jan-Oct 2025 according to Headset.io report, and you will learn more about those best brands that dominate the California vapor pens category and make well-informed decisions about the vaping process.
1. STIIIZY
STIIIZY is a cannabis company based in the United States that was founded in 2017 and focuses on high-quality cannabis goods such as vaporizers, concentrates, flower, and accessories. A California-based brand, STIIIZY has become one of the most prominent cannabis brands in the US with its proprietary vaporizer and cannabis-extract technology and quality products.
According to Headset.io, by 2024, STIIIZY had annual sales of its products in the calendar year 2023 in California of approximately $326.6 million, with a good market share of all cannabis commodities sold in the world in California, which is the biggest regulated marijuana market. STIIIZY has held the #1 rank in California’s vapor pens category from January to October 2025 ($266.9 million), significantly outpacing competitors like Plug Play and Raw Garden, with the latter two vying for second and third spots.
2. Raw Garden
Raw Garden has been recognized as be of the top-selling brands of cannabis extract within California, with its grounds based on purity, potency, and single-source growing. The fact that the brand controls every stage from the seed to oil makes sure that the only thing that comes in contact with their products is 100% cannabis, no additives, no fake ingredients, and no concessions.
According to Headset.io, by 2025, Raw Garden had annual sales of its products in calendar year 2025 in California of approximately $61.6 million, with a good market share of all cannabis commodities sold, especially in the Vapor pens category, which ranked #2 in California.
3. Plug Play
Smooth design, proprietary hardware, and high-level potency have propelled PlugPlay to the heights in the California cannabis market in a remarkably short period of time. The powerful and full of flavor is also known as the most powerful and advanced vape system by PlugPlay, providing the consumer with the ability to dab at any time like a pro.
According to Headset.io, by 2025, Plug Play had annual sales of its products in calendar year 2025 in California of approximately $52.9 million, with a good market share of all cannabis commodities sold, especially in the Vapor pens category, which ranked #3 in California.
4. CAKE she hits different
Cake “She Hits Different” is a stylish, woman-led cannabis lifestyle brand known for its premium disposable and cartridge vapes packed with rich, flavorful designer distillates and cryo live resin. These sleek, compact vapes consistently deliver smooth, potent hits and have quickly become a top pick for those seeking vibrant flavors and reliable performance.
According to Headset.io, by 2025, CAKE she hits different had annual sales of its products in calendar year 2025 in California of approximately $37.3 million, with a good market share of all cannabis commodities sold, especially in the Vapor pens category, which ranked #4 in California.
5. Jetty Extracts
Jetty Extracts has completely transformed the market of vaping in California through its dedication to solventless extraction and products that are free of chemicals. Their Solventless line, which is currently certified OCal (California version of the similar organic certification), is the cleanest vape ever, and it is made out of pure ice and water as well as high-quality, sustainable sun-grown cannabis.
According to Headset.io, by 2025, Jetty Extracts had annual sales of its products in calendar year 2025 in California of approximately $38.8 million, with a good market share of all cannabis commodities sold, especially in the Vapor pens category, which ranked #5 in California.
6. Gramlin
Gramlin is a luxury cannabis brand owned and run by the Gold Flora corporation, which is a vertically integrated cannabis company with its headquarters in California. Introduced in March 2024, Gramlin has quickly become one of the most well-known cannabis brands in California with its disruptive strategy and low-cost and high-quality products. The brand focuses on indoor cultivated cannabis flower, live rosin vape items, and pre-rolls sold all over the Golden State.
According to Headset.io, by 2025, Gramlin had annual sales of its products in calendar year 2025 in California of approximately $52.5 million, with a good market share of all cannabis commodities sold, especially in the Vapor pens category, which ranked #6 in California.
7. Turn
Turn is a quality brand of cannabis that was launched in 2021 by two co-founders, Robert Everdeen and Nate, and focuses on the innovative technology of the vaporizers and high-concentration cannabis. Having become one of the fastest-growing cannabis brands in the United States, the California-based company has a unique podpak system, live resin product, and botanica blends that aim to provide the end users with the best user experience using the advanced vaping technology.
According to Headset.io, by 2025, Turn had annual sales of its products in calendar year 2025 in the state of California of approximately $28.9 million, with a good market share of all cannabis commodities sold, especially in the Vapor pens category, which ranked #6 in California.
8. Cold Fire
ColdFire Extracts is a family-owned cannabis extraction business that was started in late 2020 in Los Angeles, California, and produces vape carts and cannabis concentrates. ColdFire is popular due to deliciously flavored, completely natural extracts without additives or degradation, using proprietary low-temperature extraction processes to maintain terpenes and cannabinoids for different strain experiences.
According to Headset.io, by 2025, Cold Fire had annual sales of its products in calendar year 2025 in the California market of approximately $28.5 million, with a good market share of all cannabis commodities sold, especially in the Vapor-Pens category, which ranked #8 in California.
9. Heavy Hitters
Heavy Hitters is an iconic brand of cannabis that was established in 1996 in the San Fernando Valley in California. Being a family-owned and managed business, Heavy Hitters has become one of the most popular brands of cannabis vapes, selling more than 10 million units. The brand is known to create ultra-pure and high-potency cannabis products that have a consistent test of 90%+ THC concentrations.
According to Headset.io, by 2025, Heavy Hitters had annual sales of its products in calendar year 2025 in the California market of approximately $28.2 million, with a good market share of all cannabis commodities sold, especially in the Vapor-Pens category, which ranked #9 in California.
10. Rove
Rove was born at the intersection of art and science. Its team of long-time industry enthusiasts, boasting a combined wealth of experience in cultivation, extraction, and laboratory science, joined together with a mission to produce better, tastier, more honest cannabis products. Creating the ultimate individualized cannabis experience means perfection in every step of the process. From cultivation to cartridge, Rove does everything in-house and takes pride in bringing its consumers high-quality, great-tasting, and transparent products.
According to Headset.io, by 2025, Rove had annual sales of its products in calendar year 2025 in the California market of approximately $21.5 million, with a good market share of all cannabis commodities sold, especially in the Vapor-Pens category, which ranked #10 in California.
11. Jeeter
Jeeter is an American cannabis company that focuses on pre-rolled joints and vaporizers, as well as accessories. The Dreamfields Brands-based Jeeter, located in the city of Desert Hot Springs, California, was founded in 2018 and has been known as the most popular pre-roll maker in the United States. The brand focuses on products with a strong dose that feature concentrates such as liquid diamonds and live resin, and it aims its positioning at the recreational and connoisseur market.
According to Headset.io, by 2025, Jeeter had annual sales of its products in calendar year 2025 in the California market of approximately $19.0 million, with a good market share of all cannabis commodities sold, especially in the Vapor-Pens category, which ranked #11 in California.
12. Dime Industries
Dime Industries is a California-based Cannabis brand company that deals with high-quality vaporizer products, concentrates, and Cannabis accessories. Established in 2016 by cannabis innovator Mike Marz, headquartered in Orange County, California, the company has developed a good reputation as a powerhouse in the cannabis vaporization industry, with a focus on quality hardware, strong formulations, and sleek design aesthetics.
According to Headset.io, by 2025, Dime Industries had annual sales of its products in calendar year 2025 in the California market of approximately $18.5 million, with a good market share of all cannabis commodities sold, especially in the Vapor-Pens category, which ranked #12 in California.
13. Dabwoods Premium Cannabis
Dabwoods Premium Cannabis is a well-established California cannabis brand recognized for its high-quality, organic cannabis vape cartridges and disposable pens. The brand is celebrated for its dedication to product safety, flavor innovation, and consistent potency, catering to discerning cannabis consumers who value premium experiences.
According to Headset.io, by 2025, Dabwoods Premium Cannabis had annual sales of its products in calendar year 2025 in the California market of approximately $16.1 million, with a good market share of all cannabis commodities sold, especially in the Vapor-Pens category, which ranked #13 in California.
14. West Coast Cure
West Coast Cure is a cannabis brand that is based in California and deals in the manufacturing and sale of high-quality cannabis products such as flowers, concentrates, and vaporizer cartridges. West Coast Cure is a premium brand, increasing the OG lifestyle, and thus as a brand, they are not new to legal cannabis; however, they have been around since the inception of cannabis culture, which makes them different and much more than just another legal cannabis company.
According to Headset.io, by 2025, West Coast Cure had annual sales of its products in calendar year 2025 in the California market of approximately $15.1 million, with a good market share of all cannabis commodities sold, especially in the Vapor-Pens category, which ranked #14 in California.
15. Clsics
Clsics is a California-based cannabis lifestyle brand renowned for pioneering solventless live rosin products that blend artistry and premium cannabis quality. The company champions clean, terpene-rich cannabis extracts crafted to elevate social and user experiences through innovative product design.
According to Headset.io, by 2025, Clsics had annual sales of its products in calendar year 2025 in the California market of approximately $14.6 million, with a good market share of all cannabis commodities sold, especially in the Vapor-Pens category, which ranked #15 in California.
Partner with Cilicon to Become California’s Best-Selling Vape Brand
Cilicon is the ideal partner for companies seeking to excel in California’s competitive vape market. With extensive experience in developing innovative disposable vapes and vape pens, Cilicon offers advanced empty disposable vape hardware solutions tailored to modern consumer demands. By partnering with us, you benefit from cutting-edge vaporization technology, customizable designs, and top-notch quality control, helping your products stand out. Cilicon’s expertise can assist in launching new product lines or enhancing existing portfolios, ensuring you build a loyal customer base across California and beyond.
Written by:
Haroon Rasheed
Haroon is a knowledgeable writer immersed in the THC vape device market. He has a deep understanding of vape hardware, cartridges, strains, terpene profiles, and the distinct qualities of leading brands like Stiiizy, Rove, Select, and Mfused. His work draws on insights from real user experiences and community discussions, offering readers clear, detailed, and trustworthy information about the products and culture that shape the cannabis vape industry.
